M1 Finance
automated-investing · USM1 Finance occupies a unique position between robo-advisors and self-directed brokerages. Investors build custom pie portfolios — allocations of stocks and ETFs in exact target percentages — and M1's automation handles all rebalancing, dividend reinvestment, and new cash allocation to maintain target weights. This gives investors the customization of choosing their own holdings with the automation of a robo-advisor. M1 has expanded to include a borrowing facility at competitive rates using portfolio value as collateral, a high-yield cash account, and a credit card that invests rewards back into the portfolio. The platform is best suited for buy-and-hold investors who want precise control over their asset allocation without actively managing individual trades. Investing involves risk including possible loss of principal.
What does M1 Finance cost and how does it work?
M1 Finance offers $3/mo (M1 Premium). A free tier is available. Account minimum: None. Automated investing platform combining self-directed portfolio customization with robo-advisor automation — investors build custom pie portfolios that M1 rebalances and manages automatically.
⚠ Not Financial Advice
The information on this page is provided for informational and educational purposes only. It does not constitute personalized investment advice, a recommendation, or an endorsement of any specific investment product or strategy. Past performance does not guarantee future results. All investment decisions involve risk, including the potential loss of principal. You should consult a qualified financial advisor or investment professional before making any investment decisions. Fee structures, account minimums, and platform features are subject to change — verify current terms directly with each provider before opening an account.
Pricing
// verify pricing before launch — prices shown may not reflect current vendor rates
Key Features
- •Pie portfolio system — custom allocations of stocks and ETFs with automatic rebalancing
- •No management fee on core investing platform
- •Automatic cash allocation to maintain target portfolio weights
- •M1 Borrow — portfolio line of credit at competitive rates
- •M1 Cash account — high-yield cash management alongside investments
- •M1 Credit Card — rewards invested directly into portfolio
- •Fractional share investing across full stock and ETF universe
- •IRA and taxable account support
Pros
- +Unique pie portfolio system gives more control than robo-advisors without requiring active trading
- +No management fee on core platform — only expense ratios of underlying funds
- +Automatic rebalancing maintains target allocation without manual intervention
- +Portfolio borrowing facility at competitive rates is genuinely useful for investors
- +Full stock and ETF universe accessible — not limited to proprietary funds
- +Credit card that invests rewards is a distinctive feature in the investing app category
Cons
- −Single daily trading window — not suitable for active traders or time-sensitive orders
- −No options trading, cryptocurrency, or alternative investments
- −Platform complexity higher than pure robo-advisors — requires understanding of pie allocation
- −US only
- −Some premium features require paid subscription
- −Investing involves risk including possible loss of principal
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Reviewed by Finatune · Last updated 2026-07-01