Customer Acquisition Cost Analyzer

Your company name

e.g. Q2 2026 or trailing 12 months

e.g. Outbound sales: $180,000 spend, 42 customers acquired

e.g. Paid search: $65,000 spend, 28 customers acquired

e.g. Content and SEO: $35,000 spend, 18 customers acquired

e.g. Partner referrals: $20,000 spend, 22 customers acquired

e.g. Events and conferences: $45,000 spend, 8 customers acquired

e.g. $35,000 LTV across all customers

Any differences in customer quality by channel e.g. partner referrals have 30% lower churn than outbound

Generate CAC analysis by channel

You are a growth analyst evaluating customer acquisition cost efficiency by channel. Using the data below, produce a comprehensive CAC analysis.

Company: [company_name]
Period: [period]
Channel 1: [channel_1]
Channel 2: [channel_2]
Channel 3: [channel_3]
Channel 4: [channel_4]
Channel 5: [channel_5]
Average LTV: [average_ltv]
Channel quality notes: [quality_notes]

Produce:
1. CAC by Channel — calculate CAC for each channel (spend divided by customers acquired)
2. Blended CAC — total spend divided by total customers
3. LTV/CAC by Channel — efficiency ratio for each channel
4. Channel Efficiency Ranking — rank channels from most to least efficient
5. Quality-Adjusted Analysis — if quality notes provided, adjust the ranking for customer quality differences
6. Reallocation Recommendation — specific spend shifts to improve blended CAC
7. Channels to Eliminate or Scale — which channels to cut and which to double down on
8. CAC Monitoring Framework — what to track monthly to manage CAC proactively

Flag any channels where LTV/CAC is below 3x as they are destroying value.