Intuit Assist
Intuit
AI-powered financial assistance across TurboTax and QuickBooks
Quick Answer
Intuit Assist is the AI assistant built into TurboTax and QuickBooks. It guides tax filing explains deductions automates bookkeeping and provides financial insights. Included in existing TurboTax and QuickBooks subscriptions.
What It Does
In TurboTax: Intuit Assist explains tax questions in plain language, identifies potential deductions, reviews returns for errors, provides confidence checks before filing, and answers follow-up questions about the return. In QuickBooks: it categorizes transactions automatically, generates financial reports, drafts invoices and estimates, provides cash flow forecasts, answers questions about business finances, and automates routine bookkeeping tasks.
What It Cannot Do
Intuit Assist provides guidance but not certified tax advice — complex tax situations still require a CPA. QuickBooks AI features vary by subscription tier. The AI cannot file taxes autonomously — human review and submission is required. Primarily US-focused though QuickBooks has international versions.
Who Is It For
US individuals filing taxes with TurboTax and small business owners using QuickBooks for accounting. Particularly valuable for self-employed individuals and small business owners managing both personal and business finances.
About Intuit Assist
Intuit Assist is Intuit's unified generative AI layer deployed across its product portfolio including TurboTax, QuickBooks, Credit Karma, and Mailchimp. In TurboTax, Intuit Assist guides users through the tax filing process by explaining tax concepts, identifying deductions, and answering questions in plain language. In QuickBooks, it automates bookkeeping tasks, categorizes transactions, drafts invoices, and provides cash flow insights. Intuit has positioned Assist as the connective tissue between its financial products, using AI to create a more unified financial management experience across tax, accounting, and credit.
Pricing and Access
Intuit Assist is integrated into existing TurboTax and QuickBooks subscriptions. TurboTax Free Edition covers simple returns. Paid TurboTax tiers from $69 for more complex returns. QuickBooks plans from $30/month.
Platforms
How AI Works
LLM PoweredFounded
2023
Headquarters
Mountain View, USA